企业网站为什么没有流量？常见问题与解决办法—

很多企业花费费用搭建官网后，发现网站长期没有访客、没有流量、没有咨询，沦为摆设，无法发挥获客价值。其实网站零流量、低流量都是有明确原因的，大多是建站不规范、优化不到位、内容低质、操作违规等问题导致。本文盘点企业网站无流量的十大常见原因，并给出对应的落地解决办法。
第一，网站未完成备案或合规性不足。国内未备案的网站，搜索引擎基本不收录、不展示，即使偶尔收录也无排名。同时网站无SSL证书、被标记不安全、存在违规内容、弹窗跳转、虚假宣传等问题，会被搜索引擎降权屏蔽，直接导致零流量。解决办法：及时完成备案，部署SSL证书，清理违规内容，保证网站合规合法。
第二，网站基础优化缺失，TDK设置不合理。很多企业建站直接使用默认标题、关键词，未结合业务布局关键词，关键词无人搜索、与业务不匹配，自然没有流量。同时关键词堆砌、标题虚假、描述空白，都会影响收录排名。解决办法：重新优化网站TDK，布局行业精准长尾词，贴合用户搜索习惯，规范书写格式。
第三，网站内容低质、长期不更新。大量网站搭建完成后，常年不更新内容，页面只有模板自带的固定文字，无原创干货、无产品详情、无案例资讯，搜索引擎判定网站无价值，不予收录排名。还有部分网站直接复制网上内容，重复度高，原创度低，无法获得流量。解决办法：定期更新原创优质内容，丰富产品、案例、资讯板块，提升网站价值。
第四，网站存在大量死链、报错页面。网站改版、删除页面、修改链接后，产生大量404死链，搜索引擎抓取失败，降低网站权重。同时网站打开卡顿、排版错乱、移动端适配差，用户跳出率极高，排名持续下滑。解决办法：排查清理死链，做好404页面和跳转优化，提速网站，优化全终端适配效果。
第五，采用黑帽优化被降权。部分企业急于求成，使用刷流量、刷排名、关键词堆砌、隐藏文字、垃圾外链等作弊手法，被搜索引擎检测后直接降权、屏蔽站点，流量清零。解决办法：停止所有违规操作，坚持白帽优化，持续更新优质内容，慢慢恢复网站权重。
只要针对性解决以上问题，坚持正规优化运营，网站收录和流量会逐步提升，真正实现线上获客。
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企业网站为什么没有流量？常见问题与解决办法

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