端午传统文化出圈，民俗传承焕发新生—

2026年端午假期，传统民俗文化再度刷屏全网，龙舟竞渡、包粽子、挂艾草、佩香囊、端午诗会等传统习俗全民参与、热度高涨。不同于传统过节模式，今年端午融合短视频传播、文旅创新、沉浸式体验，让千年民俗走出古籍、走进大众、走向年轻群体，传统文化破圈传播成为本月文化热点。
端午节是我国四大传统节日之一，承载着祈福安康、缅怀先贤、家国同心的深厚文化内涵，积淀了千年民俗文化底蕴。过往，端午过节形式单一，多以家庭团聚、吃粽子为主，传统民俗逐渐被简化、淡化，年轻群体对端午文化的历史渊源、民俗内涵认知浅薄，传统文化传承面临断层困境。而今年端午的创新传播，让传统节日重新焕发活力。
文旅创新赋能，让民俗文化鲜活出圈。各地依托端午民俗特色，举办龙舟大赛、民俗游园会、非遗展演、端午文创市集等特色活动，沉浸式还原传统端午习俗。城市景区、乡村广场变身民俗舞台，市民游客亲身参与包粽子、制香囊、挂艾草、点雄黄等传统活动，在体验中感受传统文化魅力。短视频、直播等新媒体传播，让端午民俗突破地域限制，全网传播、全民共享。
年轻群体的主动参与，成为文化传承的核心力量。Z世代不再是传统文化的旁观者，而是传承者、创新者。年轻人主动学习端午民俗知识、制作传统手作、拍摄民俗短视频、创作国风文创，用年轻化、潮流化的方式解读传统节日，让千年民俗适配现代生活、贴合青年审美，实现传统文化的创新性发展、创造性转化。
传统节日是中华优秀传统文化的重要载体，是民族文化的根与魂。端午民俗的火爆出圈，证明传统文化从未过时，只要贴合时代、创新形式、贴近生活，就能焕发持久生命力。未来，我们需持续深耕传统节日文化内涵，创新传播形式、丰富体验场景，让更多传统民俗走进大众生活，让青年主动传承传统文化，守护文化根脉、坚定文化自信，让千年国风薪火相传、生生不息。
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