山姆频繁翻车，高价会员超市不该丢了品控底线—

近期山姆超市多次曝出食品安全问题，食材变质、标签造假、卫生不达标等乱象接连被曝光，让这家主打高品质、高性价比的高端会员超市陷入舆论争议。作为国内头部会员制商超，山姆凭借精简品类、优质供应链、一站式购物体验，收获了大量城市消费者的认可，常年以高品质、严品控为宣传卖点，高昂的会员费也让消费者默认其产品品质远超普通商超。但接连的品控翻车，彻底打破了大众的固有认知。
此次曝光的问题涵盖多个热销品类，烘焙糕点过期售卖、生鲜肉类解冻反复售卖、熟食卫生不达标等问题频发，部分门店还存在篡改食材生产日期、隐瞒质量问题的行为。不少消费者表示，选择山姆并非贪图低价，而是愿意为高品质、高安全的产品付费，支付数百元的年度会员费，就是为了规避普通商超的食品安全隐患，可如今频频翻车的品控，让高端会员超市的优势荡然无存。
深究乱象背后，核心是规模化扩张下的管理失守。近年来山姆加速国内门店布局，一味追求开店速度和营收规模，却忽视了供应链管控、门店卫生管理和员工培训。为压缩成本、提高利润，部分门店放松品控标准，对临期、变质食材敷衍处理，最终损害消费者权益。高端商超的核心竞争力从来不是装修和包装，而是稳定的品质和靠谱的口碑，失去品控，再高端的品牌也会失去消费者信任。
目前多地市场监管部门已介入调查，责令涉事门店整改复查。对于山姆而言，当下最该做的不是公关辩解，而是全面排查供应链漏洞，完善品控监管体系，用严格的标准挽回口碑。消费者愿意为品质买单，但绝不接受高价换劣质。无论品牌规模多大、口碑多好，食品安全和品质底线永远不能失守，这是所有零售行业必须坚守的初心。
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山姆频繁翻车，高价会员超市不该丢了品控底线

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